BUSINESS UNLEASHED

SPYDER

Spyder has set the standard for downhill speed, technology and design for over 30 years. Spyder is the world leader of high end ski wear products. Also the new Spyder Freeryde collection for all-day, all-terrain mountain bike apparel embodies a passion for performance, function and lifestyle.

Another notable moment in Spyder's history came in 1994, when company founder David Jacobs was granted a patent on SpeedWyre, a revolutionary technology that enhanced race suit performance. A "trip wire" formed by a narrow seam on the surface of the legs and arms of the suit streamlined the surrounding air flow, significantly reducing wind drag by up to 40%. This technology was so effective that US Ski Team members wearing Spyder suits enhanced with SPEEDWYRE captured gold, bronze and fifth place in world championships over the next two years, including two World Downhill Championships by Hilary Lindh and Picabo Street. Rarely do apparel innovations create international controversy for performance-enhancing benefits. However, the FIS banned SpeedWyre in 1997, claiming that it gave skiers an unfair advantage, effectively retiring the technology from skiing.

In the late-nineties, a new genre of skiing formed. Nothing less than a ski revolution, the freeski movement began as a ripple and surged into a tidal wave. Restless with the shackles of conservative, conformist attitudes, young skiers incorporated moves from freestyle/mogul skiing and snowboarding. Skiers infiltrated half pipes and terrain parks, rode rails and launched off cornices. New tricks, unique to athletes on two planks without time constraints or governing rules, morphed and were improved upon. To separate themselves from being lumped in with the old-school ski populace, they had to give the movement a name. Freeskiing took root. From this new sport, products adapted to function, a lifestyle fashion developed, even a new

vocabulary surfaced. It's a subculture that's determined to progress the sport, support others in the movement, and create their own scene.

Spyder recognized the new ski genre and in 1998 introduced the Kreitler apparel line, eponymous for pro skier Kent Kreitler, a member of the freeski vanguard. That collection became Venom, a brand that integrates the features, functions, and fashion inherent to this mountain-based lifestyle.